ford’s api catalog - API Consumer journey


Timeframe: October 2020 - June 2023

Personas: API Consumers. Software engineers at Ford who are likely owners of applications looking to consume APIs.

Software Used: Sketch, Illustrator, CSS/HTML, Zeplin, Figma

Project Type: UX Design and Research, Visual Design, Interaction Design, Web Design

Project Overview

API Consumers at Ford are concerned with finding APIs that work for them. To do this, they must register their Application to the API Catalog. Then, they are free to explore the API Catalog to look for applicable APIs for their project. As the designer of the Catalog, I designed the entire consumer experience, from application registration to API consumption. Scroll through the pictures below of the some of the screens that were designed to create this workflow.